sell your art with print-on-demand

So this is something new...

Hey, are you an artist, designer, illustrator, or photographer?

Ever wondered about selling your work through print-on-demand sites like Society6?

I get asked about it all the time, so I finally decided to put together an online class, and share everything I know: 

Sell your art with Print-On-Demand (sign up here)

UPDATE: the class happened back in July, but the replay of the live class is available.

I wanted to do a live class, instead of a pre-recorded online course, so that you can watch me fumble and mess up, but mostly so you can post questions and I can answer them, right there during the live stream. It’s only $25, and will last an hour, maybe more depending on how many questions I get.

There’s a TON of bad advice out there about print-on-demand, urging artists to try to game the system through all kinds of slimy tricks. I will NOT teach you that, because you are an artist, not a swindler, and besides it doesn’t work. 

I will show you:

  • Which print-on-demand site is right for you
  • How to set up your shop and products so they shine.
  • The two non-sales-y methods I personally use to get most of my sales
  • and everything else I've learned!

It's coming up soon, so don't wait, okay?

You can read more about it and sign up through this big button:

Why I sell my work on Society6

I get asked about this all the time.

I already have my own shop (using SquareSpace), and sell my own prints. So why would I offer my work on Society6 as well?

About three and a half years ago I was getting lots of emails asking: “Where can I get an iPhone case with your artwork on it?”. “A what?” was my answer. I didn’t own a smartphone (still don’t) so this was a need that I wasn’t aware of. I replied “Sorry! I don’t sell any” to the first email, but after getting 6 or 7 emails asking the same thing, I looked into doing something about it.

After doing too much research, Society6 was the nicest-looking print-on-demand site I could find where I could offer phone cases. So I signed up, set up an account, added some artwork, and let people know (esp. the ones who emailed me) that cases were now available.

Fast forward to today, and I now make over $1000 per month from Society6. Crazy. I never would have imagined that that was possible! Hey, I'm not trying to brag, and a thousand a month may be outside the norm (although many folks make much more), but I really just want to show other artists what's possible. And very few artists seem to share their Society6 numbers so I thought I'd give you mine.

There’s lots of reasons why I sell on Society6, but here’s the main ones:

Clean design

I love the clean design of the site, the way you can add a custom banner to your profile page, and the simple, strong product pages. They really let your artwork shine. It's a print-on-demand site that you are actually NOT embarrassed to send people to.

Quality goods

The product quality is good - really good. I wrote a review about it here.

Keepin’ it fresh

They’re always updating the site, and adding new products, but not too many. No dog bowls or golf towels.

You’re in good company

Some very accomplished artists are on the site, so it’s gotta be good. It’s nice to be on the same site as them.

Promos

Society6 often runs free worldwide shipping promotions, which is wonderful since so much of my audience is spread around the world (yay internet!). I share my free shipping promos on Twitter, Facebook and Instagram.

Money

I already mentioned how profitable it can be :) As an artist, I believe in having some side income, to keep you afloat in between projects and art sales. In fact, get yourself a whole bunch of side incomes and you’ve got yourself a comfortable situation. Offering your work on a print-on-demand site, on products you feel comfortable with, is a terrific way to supplement your income.

Monthly payments

This is worth putting on its own paragraph: Society6 pays you every month to your Paypal account, no matter how little money you made. Most other sites pay you after you’ve reach a minimum threshold, like $50 or $100. Not here... So even if you only sell one thing and make $2 in commissions, you’ll get paid out two bucks the following month. This is important, because it’s ENCOURAGING. It feels good to sell something, and it’ll give you a tiny boost to do more.

Does Society6 take away from my own shop's print sales? Maybe. But there's no way I'm going to start making my own t-shirts, phone cases and tote bags, so I feel like it compliments my own shop nicely.

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So why am I sharing this? Because artists ask me about it all the time. There are other artist-focussed, print-on-demand sites you can try too, like RedBubble, Threadless Artist Shops, Crated, Design by Humans, and ImageKind.

I'm also sharing this because I am genuinely & continuously excited about the possibilities for artists to make a living on the internet.

Of course, throwing your artwork up on one of these sites is not going to guarantee you riches. It can feel like your work gets lost in the crowd, like a needle in a haystack.

So, if you’re interested in knowing more about what’s worked for me, I put on a live class on How to Sell Your Art With Print-On-Demand, and you can access the replay of the class for just $25. Sign up here.

the artist entrepreneur

I was recently interviewed by Sarah Vermunt of Careergasm for an article on making a living as an artist. Super honoured! You can read it on Huffington Post and Forbes.

I'm approaching the three-year-mark of being a full time artist. I get lots of emails from aspiring artists and illustrators, asking me for tips on how to make it all happen (be yourself! no gimmicks! try lots of things! be patient!). And too often I get asked the wrong questions.

So I've been putting together some material about what it is that I actually do that allows me to make a living at this. I'm not sure if this blog is the place to start sharing this sort of thing, or if I need a new outlet (newsletter? new blog? book? carrier pigeon?).

But if you're interested in hearing more about being an artist on the internet, sign up here and I'll send you updates. 

And, if there's anything in particular you'd like to know, you can always leave a comment or send me an email (hello [at] marcjohns.com). Thanks!